THE POWER OF STORY
Our sole purpose is to build a meaningful connection between you and your audience. To do that, we need to know what’s going on in their heads. Well, they have a rational side, and certainly need to understand the nuts and bolts about your product. But they also have emotional needs. Sometimes these two things work in concert and sometimes in opposition. But when you focus only on the rational side—selling features alone— you miss a great many opportunities to reach the most powerful drivers in your customer’s life.
This approach is reflected in a pithy quote from Theodore Levitt who said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”
Great marketing is about zeroing in on the result or outcome your customer wants. And the best way to do that is to appeal to that emotional side. Press all their buttons. Really hit them where they live. Do that by telling your story…or tell their story. Either way, tell them something meaningful and build context and understanding for the value you offer.
CASE STUDY No. S01 // BABY ON THE WAY
We took an everyday mobile app tour and turned it into a charming short film. What would normally had been some spokesperson droning on for ten minutes about features and benefits, was instead presented as an engaging slice-of-life story about a young couple’s struggle to prepare for a new family member. Click here to watch >
ELEMENTS OF A GREAT STORY
A good story is easy to understand. Even if your product or service is complex and technical, you need to refine the message down to something that a person can digest in one viewing. Animation or simply showing the product in action are ideal ways to deliver that clarity.
If your message is nothing but facts stated, one after another, most of us won’t listen or retain any of it. You’ve got to step past the sterile product shot flanked by bullet points and get out into the real world. Show how you impact lives, save money or just make people forget their dreary existence for a moment. When you connect those specs and features with actions and results, people will actually start to feel something about you. And that’s a good thing.
Good stories are first-hand experiences about what a person saw or felt. It can be in the form of a testimonial of played out like a movie. Either way, when the viewer identifies with the account, they become personally invested. That connection will ensure that they make parts of that experience their own and they’ll draw on that next time they have cause to interact with your brand.
WHY TELL YOUR STORY VISUALLY?
A strong image is great. 24 per second is even better. The flow of visuals start our brains firing and make connections to memories and emotions we’ve had. When you show someone instead of telling them, your message has a better chance of taking up permanent residence in their gray matter. We’re just wired that way.
90% of the information transmitted to the brain is visual.
Visuals are processed 60,000x faster in the brain than text.
40% of all your grey goo upstairs is linked to the retina.
OUR STORYTELLING SERVICES
Your brand is more than your logo or your website. And your story is more than your last tweet.
We can help you assess your goals, refine your message, holistically define your strategy, and execute your marketing requirements to fully address your customer’s needs.
And if all that sounds like a bunch of doublespeak…then just remember, we make pretty pictures that have a clear mission—to tell your story.
Why bring a knife to a gun fight. Whether it’s on your website, at your trade show, or in your Instagram feed, relying on static images and dull copy to get you message across is more often than not a loosing battle. Concise, professionally produced video campaigns do a much better job of presenting your story.
From script to screen, we can concept, produce, shoot, score, and edit your video. And deliver it all in HD, 4K, 3D or 360° without farming out every other bit to a bunch of contractors.
Sometimes live action footage only gets you so far. That’s when animation—of the 2D or 3D variety—can fill the gap and show you things that would be impossible or otherwise cost prohibitive with a camera.
Whether it’s a 6-second GIF of your product doing a funky dance for your social feed or a ten minute long, photorealistic 3D rendered exploration of how cancer works on a cellular level, we’ve been producing digital and analog animation since the ’70s.
VR / AR DEVELOPMENT
We develop realtime rendered or video based immersive experiences for high end headsets like the Oculus Rift. We also support Google’s Daydream and Cardboard platforms as well as augmented reality projects for popular mobile devices.
These types of programs allow you to elevate the average brand experience from something watched to something your audience can actually participate in. It’s about as close to The Matrix or Inception as we can get right now.
Kevin TaylorSpam in a Can
Kevin has always been fascinated with space travel and taught himself to fly with Elite: Dangerous. He is currently piloting a Falcon Delacy Cobra MKIII, exploring, trading, and smuggling his way across 400 billion systems. He hopes to one day master maneuvering with Flight Assist off.
When back on Earth, he fills his time as a designer, animator, and filmmaker.