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frictionless shopping

DATE
06/2013

CLIENT
SAP America

CREATIVE DIRECTOR, UX, AND DEVELOPMENT
Kevin Taylor

The mission of this re-skin of the Costco mobile app was their desire to create a frictionless shopping experience for their customers. By introducing a vastly improved user experience coupled with SAP technology like HANA, Precision Marketing, and Hybris, Costco could deliver this both in-store and out.