GE Senographe Pristina Introduction

DATE
04/2017

AGENCY
Mountain View Group

ANIMATION
Kevin Taylor

PRODUCER
Simon Umlauf

A peppy animated video introducing the new Senographe Pristina 3D from GE Healthcare. The initial ask was for a “whiteboard” video. But luckily the powers that be came to their senses and they decided to go with  more traditional graphic style made up of stock illustrations and custom motion graphics elements.