hypoactive sexual desire disorder

DATE
04/2010

AGENCY
Shaw Science

CREATIVE DIRECTOR, EDITOR, AND ANIMATOR
Kevin Taylor

DOP
Bill Bradley

This video and animation was produced for Boehringer Ingelheim as part of an initial education campaign to raise awareness among healthcare professionals as to the issues involved with hypoactive sexual desire disorder. It paved the way for a subsequent series of projects focused on their “Viagra for Females” drug named Flibanserin. The rights to the drug were eventually transferred to Sprout Pharmaceuticals.

The players and environments were modeled in Maya with mental ray handling the rendering. Compositing was done with After Effects with final assembly done in Final Cut Pro X.