This short video explains why the NumNum is easier to use than a spoon and is a baby’s first step to self-feeding with a utensil.

The opening animation was created in Adobe After Effects CC with heavy use of Adam Plouff’s awesome Rubber Hose plugin. Characters were designed in Adobe Illustrator CC. All the animated product shots were modeled and rendered in Maya 2016 utilizing mental ray. The live action sequences were shot 4K on a Canon c500 outfitted with Zeiss CP.2 lenses and linked to a Convergent Design Odyssey 7Q. Final edit and color correction was performed in Adobe Premiere Pro CC.