DATE
May 2011

 

AGENCY
Shaw Science

 

ROLE
Creative Direction

Animation

Edit

 

This mechanism of action 3D animation was produced for Novartis as part of a campaign to educate healthcare professionals on their pan-DAC inhibitor panobinostat. The players and environments were modeled in Maya and Mudbox with mental ray handling the rendering. Compositing was done with After Effects with final assembly done in Final Cut Pro X.