[vc_video link=’http://vimeo.com/27658689′]
[vc_row][vc_column width=’1/3′]
DATE
March 2011
AGENCY
Mountain View Group
PRODUCER
Simon Umlauf
ROLE
Creative Direction
Animation
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[/vc_column][vc_column width=’2/3′]General Electric wanted to borrow heavily from the recently released TRON: Legacy for this video. The goal was to replace what had traditionally been a PowerPoint with a more dynamic and futuristic themed piece that expressed GE’s vision for the mid-east region.[/vc_column][/vc_row]